Today, one of the most talked-about markets among real estate investors is Atlanta, GA.
Job growth, population, and housing affordability make Atlanta an attractive place to buy rental properties in 2021 moving into 2022. With an estimated 50% of the homes in the metro area being rental homes, Atlanta is an investor’s market.
Here’s what you need to know about the city of Atlanta, Georgia.
Atlanta was founded in 1837 at the end of the Western & Atlantic railroad line. Today the fast-growing city remains a transportation hub with Hartsfield-Jackson Atlanta International Airport, the world’s leader in daily passenger flights.
Direct flights to Europe, South America, and Asia make metro Atlanta one of the most easily accessible cities to the more than 1,000 international businesses and more than 50 countries that have representation in the city through consulates, trade offices, and chambers of commerce. The city has emerged as a banking center and boasts the third-largest concentration of Fortune 500 companies in the country.
Atlanta is the capital city of the Southeast, rich in culture, heritage, and soul that enhances the quality of life in a city with contemporary vibes. For more than four decades, Atlanta has been linked to the civil rights movement. Civil rights leaders moved forward, envisioned a new South, believed in peace, and made great sacrifices for it. And because of that, Atlanta became a fast-paced modern city that opened its doors to the 1996 Olympics.
Having been viewed by some as the heart of the Old Confederacy, Atlanta has become the best example of the “New South”, a city proud of its heritage.
In the past two decades, Atlanta has experienced incredible growth — the official city population sits at about 500,000, but the metro population has grown in the past decade by almost 1 million people. As of 2021, the Atlanta metro is home to nearly 6 million.
(In case you wanted the sources for the above stats):
*Georgia is home to over 1,000 major companies with 100+ employees, with the 100 largest located in the greater Atlanta area.*
Let’s dive into the details of Atlanta’s real estate market coming to the end of 2021.
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Despite the increase of unemployment and uncertainty due to COVID-19, The Atlanta market bounced back with an 8.3% home price increase and steady growth in appreciation as well in 2020.
Below is a snapshot of Zillow’s Home Value Forecast for 2022, predicting a 15.4% increase in home prices over that period:
Looking at Atlanta, with low mortgage rates and higher rents, the outlook for rental real estate is looking very promising moving into 2022. The city offers a wealth of benefits and is ideal for savvy investors looking for a combination of cash flow and appreciation.
We’ll show you the Top 5 reasons why you should consider Atlanta as a key place to invest.
A key factor for growth in the city of Atlanta is the population over the next 30-50 years. According to a recent report by the Atlanta Journal-Constitution, Atlanta is in the top 5 fastest growing cities. Over the past 9 years, an estimated 73,000 new tenants have arrived in the Atlanta metro area.
Atlanta’s population has grown by 1.16% in the past year alone and is the most populous city in Georgia. Over the next 30 years, metro Atlanta is projected to grow by 2.9 million people which would make a total of 8.6 million according to the Atlanta Regional Commission.
One thing to note about new Atlanta tenants is that they are from all over the world and are in large part students. This is due in large part to the universities located in Atlanta and the quality of good undergraduate and graduate programs offered. Atlanta’s educational and technological system has and will continue to attract new tenants to the area in the years to come.
The median age in Atlanta is 36.8 years old and 42% of the population is between 20 and 49 years old. With Atlanta being a young and active population, we are brought to the second reason why you should invest in the Atlanta real estate market: their booming economy.
The second reason you should consider investing in Atlanta is because of its local economy. The greater Atlanta area boasts a GDP of $371.1 Billion and 37% GDP growth over the last 10 years.
The Atlanta Regional Commerce (ARC) predicts that Atlanta will add 2.9 million people and 1.2 million jobs by 2050. (Source) This growth has come to an increase in the quality of businesses, with over 1,000 companies (100+ employees) already headquartered in Atlanta.
Of the companies located in Atlanta, the largest employers in the region include UPS, AT&T, Delta Air Lines, The Kroger Co., Emory University, Emory Healthcare, The Home Depot, Northside Hospital, Piedmont Healthcare, and Publix Super Markets.
Along with larger corporations, some employing well over 100,000 people, Atlanta has become a tech hub virtually overnight. In 2021, Atlanta was ranked No. 1 Tech hub according to Business Facilities Magazine. Other notable technology recognition includes:
Finally, one can’t overlook the influence that having an impressive infrastructure. At the heart of it is the world’s busiest airport has on its economy. Atlanta is home to Hartsfield-Jackson Atlanta International Airport and serves over 150 U.S. destinations, more than 75 international destinations, located in over 50 countries.
Other key means of transportation include:
The third reason that Atlanta has experienced great growth is the influx of quality jobs. With several national and international companies having their headquarters in the Atlanta metropolitan area (as described in the last section), a large number of great employment opportunities have been created.
Here are a few key points regarding Atlanta’s job market:
One would think that due to Atlanta being recognized as a thriving innovation hub and top 25 global startup ecosystem, this would be the heart of their job market. Not so fast! Here are Atlanta’s key industry sectors showing the fastest signs of growth:
The city’s demographics cover a lot of ground with most of the new population being between the ages of 26 and 36. 90% of Atlanta tenants are high school graduates or higher and 60% have a bachelor’s or advanced degree. Atlanta is currently ranked as the #1 city for tech enthusiasts. The growth in tech job openings and start-ups is a positive indicator that Atlanta is the perfect city for tech lovers.
Why is this the case? Here are a few key factors:
All of these characteristics make Atlanta an attractive place for people who come looking for a place to work and create a good quality of life.
Atlanta has gained recognition in the world of entertainment, especially in the film and television industry. It is even among the 10 most popular cities in the world where movies and television shows have been filmed. Atlanta has the presence of film and television studios where major productions are made and the city is the main scene of some programs.
A few things to note about Atlanta’s entertainment scene:
People are really attracted to places where this type of entertainment is produced and filmed, which serves as an additional growth driver.
Atlanta’s landscape is extremely attractive to tenants. The neighborhoods are diverse and unique. There are large, beautiful green spaces where people have the option of living near parks closer to nature or if they prefer, downtown where there is much more action and places to be entertained.
The possibilities are vast which is very convenient and attractive to newcomers to Atlanta.
There are two key methods for investors to predict the demand for rental properties in a specific market. These methods are reviewing historical price changes and housing affordability in the metro area.
The housing price index report (FMHPI) has revealed in its most recent report that the 5-year change in housing prices in Atlanta is 54.2% and that the 1-year change in housing prices is 16.9%, and finally that the monthly change in housing prices is 1.8%.
Researching affordability in housing helps investors forecast current and future demand for rental real estate. Kiplinger’s publishes a housing affordability report for the top 100 cities in the U.S. Affordability is derived by comparing the amount of annual income needed to afford a median-priced home in Atlanta. Typically affordability is ranked on a scale of 1 to 10 with 1 representing the most affordable markets and 10 representing the least affordable.
From Kiplinger’s report, here are our two main takeaways:
This data helps explain why people are choosing to rent rather than buy in the Atlanta metro area, opening the door for savvy rental investors.
A final thing to note when considering buying a property in any market is just how landlord-friendly the city or state is. Any investor should always research and dig deep into the laws that exist at the state and local levels. Some of the factors to consider to know if a state is landlord friendly are:
Luckily, Atlanta is one of the most investor-friendly cities with Georgia being one of the top destinations for real estate investors. Here are some of our top reasons for Georgia being a great state for investors:
With property taxes being relatively low and having a skilled workforce, home values in Georgia, but Atlanta specifically, tend to see a boost and increased chances of rent increases.
Keep in mind: every real estate market prediction coincides with the inherent degree of error. All variables that exist must be taken into account to accurately predict the outcome of the market.
Real estate investors in Atlanta, or any other city in Georgia, will have an advantage over the competition and the industry as long as they are informed regarding the pulse of the local market.
Based on historical data, here are our Atlanta real estate predictions into 2022:
If you are an investor looking for rental properties with solid returns, Atlanta is a great market to consider.
Buying or selling real estate is one of the most important decisions you will make as an investor looking to build wealth. Building a team that you trust continues to be vital to the success of your investing journey. A stellar team is well-informed about critical factors that affect your specific market areas, such as changes in market conditions, market forecasts, consumer attitudes, best locations, timing, and interest rates.
EVERNEST has what you’re looking for in a team with extensive experience investing in single & multi-family, cash-flow rental properties. Since 2008, our team has remained dedicated to providing investors & owners with the best in-house rental property services around. Evernest can offer investor-friendly brokerage services, white-glove property management, and in-house maintenance for all our customers.
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Taylor Streitmatter is Evernest’s Director of Brokerage. His diverse expertise includes sales, operations, and brokerage management.
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