I don’t really want you to pick us as your property manager because we are cheaper than other property managers. While our prices are competitive and probably cheaper than most in town, I beg you not to choose us because of price alone.
I also don’t want you to choose us because we appear slicker than the competition. While it is true we work very hard on our “image” to the public, choosing us based on the feeling we give you would just be wrong.
Lastly, don’t choose us because you really like our nice sales people – completely. We do have very nice people (looking at you Nick Goudreau) helping you get acquainted with how we work, but don’t choose us based on their niceness alone.
I want you to choose us based on one thing that isn’t really obvious when you visit our website or just speak to one of our team members. . .
I want you to choose us because we work terribly hard to find the best people we possibly can (1st), then train them to manage your home (2nd).
That is why, WHO we hire, should affect WHO you hire.
I’d first like to give you a little background about our hiring process. It has 4 steps to it.
1. The phone interview. This interview is designed for us to get a glimpse of the candidate to see if they appear to be a surface match with our values and the job we are currently hiring for. We’ve predetermined the values and skill set we are looking for then attempt to match them as closely as possible during this one hour interview.
2. The 2 – 4 hour face to face interview. This interview is for us to dig into their relevant school and work history and better understand if they’ve developed the skills it takes to be on our team. This is typically done by 2 or 3 team members here at our office.
3. The lunch interview. This interview is done by 3 completely different team members who have not invested the time with the candidate and won’t have a bias for pushing him/her through. They have a completely different agenda and set of questions that are more situational in nature. “What would you do if . . .” is typically how these questions start.
4. The reference check. We don’t like to take the candidates references at face value. After 3 interviews, we have a pretty lengthy list of people we’d like to discuss past job performance with. We deliver those names and ask the candidate to set up the phone calls for us.
As you can see, we take hiring very seriously. We’ve put a focus on what Jim Collins in Good to Great calls, “Getting the right people on the bus.” Unlike most, we don’t have warm bodies filling seats at gkhouses. Every hire is very strategic in nature.
My next blog will cover how we train team members to handle the day to day management processes.
Matthew is the CEO of Evernest. He is a student of the book Good to Great and is passionate about building the best property management company on the planet (and maybe even the universe if Elon Musk will hurry up). You can usually find Matthew at the baseball field with his son, at a dance recital with his daughter, or at his favorite restaurant with his wife, when he’s not in the office. And if you can’t find him in any of those places, it probably means he’s traveling.